Let us face it. As Pharma Marketers, we may all have come across digital marketing vendors offering digital services for our brands or businesses. The heavy technical stuff is thrown at us. Mostly we go ahead with their suggestions believing that digital marketing is one large pot of solutions for all our problems

The point here is, one size does not fit all. Our business situations are unique and so must the solutions be.

In the table below, I have tried to enlist different Pharma Situations and have indicated the appropriate form of digital marketing that one should go for.

Needless to say, the list of pharma case scenarios is indicative. You may always add a few more.

So, next time someone talks ‘technical’, you know what to refer.