I Turn Around Brands.
I Turn Around Businesses.
Simple Ideas | Focused Execution | Innovative Thinking.
Behavioral Strategy
Inspired by the Fogg Model (B=MAP), driving customer action by aligning sales force motivation, capability, and precise triggers
Business Turnaround
Transforming stagnant legacy businesses and underperforming portfolios into high-growth profit centres
Sales Force Velocity
Optimizing massive, diverse national field teams to execute unified high-impact brand strategies
The Playbook in Action
For over 30 years, I have operated at the intersection of behavioural strategy, commercial scale, and high-impact brand resurrection. My career has been defined by transforming stagnant pharmaceutical assets into high-growth profit centres and optimizing national sales forces of over 600 professionals to execute unified corporate strategies across complex, diverse healthcare markets.
True commercial velocity isn’t just about positioning—it’s about engineering precise customer triggers, aligning field capability, and deploying execution playbooks that consistently move market share.