I Turn Around Brands.
I Turn Around Businesses.
Simple Ideas.
Challenge Conventional Thinking.
Focused Execution Through Behavior Change.
The Turnaround playbook
Simplify
Using Fogg Model (B=MAP), apply Behavioral Engineering to simplify things and thereby increase ability for execution
Focused Execution
Zero in on what matters most and apply gamification for easy execution, aligning people, brands and resources
Challenge Convention
Challenge accepted wisdom to uncover growth opportunities hidden in plain sight.
about me
Ameet Guha
Business Turnaround Leader
Brand Builder
Behavioural ThinkerWhy Turnarounds Became My Life's Work
In 2001, I inherited a collapsing pharmaceutical brand that few believed could recover.
Turning that brand around changed far more than its sales.
It changed the questions I asked.
Over the next three decades I found the same pattern again and again.
Businesses rarely stall because opportunities disappear.
They stall because conventional thinking becomes invisible.
That realization shaped every turnaround that followed.
Today, my work is guided by one simple question: What if everyone is solving the wrong problem?