I Turn Around Brands.
I Turn Around Businesses.

Simple Ideas. Focused Execution. Innovative Thinking.

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The Turnaround playbook

Simplify

Using Fogg Model (B=MAP), apply Behavioral Engineering to simplify things and thereby increase ability for execution

Focused Execution

Zero in on what matters most and apply gamification for easy execution, aligning people, brands and resources

Challenge Convention

Challenge accepted wisdom to uncover growth opportunities hidden in plain sight.

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Why Turnarounds Became My Life's Work
In 2001, I inherited a collapsing pharmaceutical brand that few believed could recover. That experience changed the way I thought about growth.
Over the next three decades, I discovered that businesses rarely fail because opportunities disappear.
They stall because conventional thinking becomes invisible. 
Since then, my work has been guided by one question:
What if everyone is solving the wrong problem?