This happens as a general failure in marketing itself. Many campaigns are initiated without proper identification of need, objectives, campaign end points, campaign duration etc. Naturally, the campaign does not succeed and the medium is blamed

Some Tips

• Do not start email marketing campaigns until you are convinced that email is the best medium for your need
• Make a list of campaign endpoints and  interim review parameters
• Make clear cut content for AT LEAST 8 weeks (one email/ week). Automate the delivery.