This is the biggest challenge. The data available with most pharma companies is very poor and filled with errors and has missing audience attributes. Sometimes, we include some audience without knowing whether they are the right candidates for your campaign

Some Tips

• Trust only the email id provided in the visiting cards of the doctors. Also, other data would get gathered from the same visiting card
• Spend time on fixing the attributes of each audience (prescriber frequency, practice, specialty, location, etc.). Once done, you shall have a lot of flexibility in your campaigns.
• Incentivize the collection of Drs. Visiting Cards by your team.