Lessons in Crisis Management and Communication Strategy Getting locked inside the bathroom right in the beginning of the day. With no one to help and nobody to hear. Can there be lessons from a situation like this? It’s possible and I found it through my ordeal that I faced some 4-5 months back. A 7-minute […]
Category: Story Telling
Who Is The S.T.A.R in Your Storytelling?
Storytelling is an old art that has now become very popular. Do you know that even storytelling follows a pattern and you MUST have a S.T,A.R in your storytelling. Some people instinctively do a good job with storytelling. Like the senior medical representative that I met 20 years ago.
Opportunity, By A Formula?! Really?
Opportunity comes in everyone’s life. Sometimes it comes in the plural. And that is where the trouble starts. Which Opportunity is better to grab amongst the rest is sometimes a difficult decision. Can it be solved by following a formula? A slightly inspired real-life story and a lesson from an HBR article. Listen to a […]
Micro-Moments. Heard About It?
Read the debut fiction novel THE MASTER’S PLAN by Ameet Guha. Click for more info:https://ameetguha.com/the-masters-plan-the-book/ Micro-Moments are those small, mostly unnoticed behaviors that a customer shows before he/she finally buys a product. As per Google, the owner of this concept, these micro-moments are game-changers in digital marketing and selling. Does this concept work in Pharma? […]
Does Your Brand Fulfill a Purpose?
Read the debut fiction novel THE MASTER’S PLAN by Ameet Guha. Click for more info:https://ameetguha.com/the-masters-plan-the-book/ Listen to the 6 mins story on the Podcast. Click below. A real-life story of two food joints with different fortunes, and a great marketing lesson from it During the pandemic, it was common to see small businesses fold up […]
The Master’s Plan – The Book
A Debut Contemporary Fiction by Ameet Guha eBook available on Amazon. Click below He thought it was a master plan. A plan that would improve the lives of his people and at the same time establish himself as the ‘all powerful’, ‘The Master’. However, he did not expect his master plan to make his people […]
Valentine’s Day in Boy’s Hostel
Many times in life, we repeatedly do something that we are comfortable doing. We do not reflect on whether our actions are yielding results or not. Often, there is a better way to do the same thing which we do not notice because we are besotted with our ways. Read below, a 4 minute story from a time […]
Keep It Short and Simple
Do you remember any situation where you communicated in great detail and yet did not make any impact? And do you remember those communications where you just told about the benefits of your product directly and got results? If you wondered what could have been better, read on about a real life story that may […]
Is English Communication a Big Deal For You?
People from smaller towns of Central or Northern India would have inevitably been sneered at, at some time when they tried conversation in English with their known people. However, the fact is that since the beginning, almost all of non – governmental public communication content in India has been in English. Today in the digital […]