This is the second biggest challenge. Poor content is responsible for ‘Unsubscribes’, un-opened mails, no response and frustration leading to discontinuation of the campaigns

Some Tips

• Whether you are doing it yourself or through an agency, invest in a very good content provider who knows your business, audience, and product thoroughly. Review his content writing skills on his mails, website, verbal communication, etc.
• Content in an email should not be more than 100 words under any circumstances whatever be your topic
• Numbered Lists, Checklists, User Experience, Videos, Native Advertisements, etc. are some top-rated content styles
• If your content is good but Subject Line/ Headline is poor, your email’s chances of success are feeble