A content rich in information but not presented properly would always be lost. The content designer must be very skilful with words, presentation and critically must be familiar with the audience. A long experience in marketing is also very helpful. That is where content writers come in.

Some Tips

• What is the background of your agency person? Is he just a technical person or a pharma person or advt. person? If he is one of the three, avoid.
• Ask the agency to show their past emails that they have sent. See those emails in the mailboxes. If they are all in the PRIMARY mailbox, the agency is worth going for.