What is the demography of your audience? Core Prescriber/ Non – prescriber/ occasional prescriber, GP/ Phy/ Cardio/ Diabeto, Heavy Practice/ average practice/ poor practice, KOL/ KBL etc?

Typical answers could be:

• My audience is Top-end Cardiologists and Diabetologists who are of KOL class with heavy practice
• My audience is core prescribers with whom I want to remain connected from office
• My audience is occasional prescribers who I want to send testimonials from KOLs about my product and services to convert them to core prescribers