Are you planning to do simple customer engagement? Are you trying to convert non – prescribers? Are you trying to retain your core customers with regular connect? Are you trying to get more business out of your existing customers? Are you trying to promote your company/ product etc.?

Typical answers could be:

• I want to reach out to my core customers to tell them about a new product that we have launched about which details are available on our website
• I want to make my core customers know that despite lockdown, we are thinking of him
• I want to tell my non – prescribers about the support that I am getting from Top KOLs through their testimonials
• I want to attract non – prescribers by offering a chance to participate in a webinar on my new product