The first step is always the most difficult. It is loaded with doubts and questions. Same is the case with Digital Marketing. Most of us in Pharma Marketing really do not see much merit in moving on to Digital Pharma Marketing.

In just 2 minutes, read on why Pharma Marketing should go Digital

1.  Customer Specificity: You can target your customer with deadly precision about his persona, prescribing behavior, needs etc. In conventional marketing that is very difficult.

2.  Cost effectiveness. At a small fraction of the cost of conventional marketing, ANY tool of Digital Marketing can get you far better marketing objective fulfilment. Also, you need not invest on any gadgets. You are using your customers’ mobile phone, laptop etc. to reach him.

3.  Low Human Intervention: This means that critical factors like consistency of running a campaign, appropriate communication for appropriate customer etc. are all managed digitally.

4.  Wide Customer Reach: You can get a very wide reach with digital marketing. That may be possible with conventional marketing but would be very expensive. Also, it would be difficult to measure

5.  Stand Out in the crowd: Connect with your customers shall be far more engaging and customized compared to anyone else. In a ‘me-too’ world of pharma marketing, that itself is a huge motivation

6.  Remain in Touch with your Key Customers: You can remain connected with your key customers even if you have attrition in your field or HO teams. With attrition levels touching 25% + levels across the industry, this is a big bonus.

7.  Monitor and Measure: Most importantly, measuring the exact reach, impact of your promotional efforts, ROI etc. is very accurate in Digital Marketing. You can check the metrics even on a daily basis. This is far better than conventional marketing