For your Key Customers, email can be used to

1. Send automated, personalized and customized communication to let them know you care
2. Send them communication specific to the product/ therapy that they prefer
3. Enroll them for any online/ off-line scientific activity that you may conduct
4. Send them new information on non – prescribed products.
5. Seek appointment for your managers to discuss some study/ issues on a one – to – one basis

For your Other Customers, email can be used to

1. Attract them to your company/ products by sending them information about your organization and its activities
2. Send snapshot of your brands and their key highlights
3. Enroll them for some light campaigns or freebies like e-books, samples
4. Understand their product preferences and gather their personal data for further use
5. Introduce your local manager (a la relationship manager)

For your Field Force

1. Send their personalized sales performance weekly, fortnightly or monthly
2. Send personalized wishes/ congratulatory messages etc.
3. Send online test papers, short training videos on a new study, product etc.
4. Gather private opinion about your promotional efforts
5. Send latest studies with explanatory graphs and charts for self – learning as well as sending to other Drs