Wonderful reach. Everyone has an email id. Remember, you need an email id to get on to social media. Email can be
- Used to reach everyone
- Sent by almost everyone
- Sent to 10 – 10,000+ people at a time in a very cost-effective manner
- Interactive and Highly personalized and thereby convey the human touch
- Multi-utility and can carry messages, images, videos, surveys, and offers
- Easily measurable (no. of recipients received/ opened/ clicked/ unsubscribed)
- Used to drive the customer to key promotional areas of your organizational website
- Used to make cold calls to prospects, or nurture existing customers
- Used to enroll customers for your campaigns or services
- Used to help salesforce thru the inbound marketing process