Your Brand is More Than a Logo. It’s The Story You Tell The World
Hi!
I Am Ameet Guha.
Need Help In Branding Your Products? Get in Touch
Brand Who? The answer is, ‘You’.
Everyone is selling something. If not for the products or services, himself or herself.
We human beings are die-hard salesmen. We have this innate urge to forge ahead of the crowd and that is why, consciously or subconsciously, we keep doing things that may get us more attention, approvals, and maybe a better life than we are living. In this race, some excel, and some fall by the wayside.
Does it not sound a lot like Branding?
Do we not hear of brands that go out of the league just to grab eyeballs and footfalls? Do we not hear of branding activity that goes on for years together, long after the brands become leaders? We certainly do.
Brands and branding are marketing terms. But surprisingly, the same activities that create a big brand out of a product or service are the ones that create famous personalities out of normal human beings.
The need is the same in both cases – to go ahead of others. In both cases, perceptions are created in the minds of some select group of people through behaviors or activities that repeat themselves. And in both cases, the endpoint is a lead over others that emanated from the initial need.
So hypothetically, it can be said that a person who knows how to brand himself has a fair chance to be successful in branding products or services.
Hence, if you are skillful in branding your products or services, you shall do yourself a favor if you use the same skills to brand yourself.
Do not forget; that YOU ARE ALSO A BRAND
And did I tell you? Its FREE for a while!
Background
I am a B. Pharm M.B.A. Having spent most of my 30-year career in pharma marketing, I felt stagnated. Hence, I added a certificate in Digital Marketing from India’s #1 Digital Marketing Institute to be aligned with the changing times. To polish my storytelling skills, I authored a fiction novel and published it in 3 months flat. Communication is my passion and I love speaking, writing and blogging.
Experience
Large brands, small brands, high-end cardiology/ diabetology brands, mass-based cough syrup, digestive enzymes, top-end specialists to non- MBBS GPs, I have seen it all. Brand building is what drives me. It helped, build brands in top organizations like Sun Pharma, Cipla, Zydus, Alembic, etc. In Bangladesh currently as a Country Manager, this new assignment is helping me understand how to manage the overall operation of a pharmaceutical company.
Leadership
From leading a team of less than 100 to multiple teams of more than 600 people, I know the pain points and the pleasure points of the Indian Pharma Field Force. This has always helped me design solutions for them that the teams loved to execute in the field and get visible results
Never-Say-Die
I feed on challenges. Life has never been easy but I enjoy living every moment. And when I get complacent, I challenge myself. Getting a certificate in Digital Marketing at 50 years of age or writing a novel in 3 months flat etc. or taking up an assignment in Bangladesh are the self-inflicted challenges that I have overcome.